Cambridge Clothing is one of the leading men's tailored clothing specialists in New Zealand and Australia. They came to us with a vision to build an e-commerce site for their menswear brand, Joe Black - of course we were excited to be involved.
Cambridge came to us with a blank slate, a great passion for the Joe Black brand and a vision to see growth in a market that people thought "would not sell much". We set about showing them how wrong they were! Using our engaged model of immersive round table discussion, we came to a plan executed over a 12 month period that propelled Joe Black into one of the leading online menswear retailers in Australia.
Through assessing the existing Joe Black website functionality and user experience, we identified the following requirements for maximum engagement:
A year later - where did we end up? Well, we don’t want to brag, but...
2020 and Beyond
With the great foundation that both teams have laid, we are styling for the future of Joe Black.