Cambridge Clothing is one of the leading men's tailored clothing specialists in New Zealand and Australia. They came to us with a vision for an e-commerce site for their menswear brand, Joe Black - of course we were excited to be involved.
Cambridge came to us with a rather blank slate, great passion for the Joe Black brand and a vision to see growth in a market that people thought "would not sell much".
After hours of round table discussion and planning we came to a plan we would execute over a 12 month period, that would propel Joe Black to be one of the leading online menswear retails in Australia.
Through assessing the existing Joe Black website functionality and user experience, we identified the following requirements:
A year later and where did we end up?
2020 and Beyond
With the great foundation that both teams have laid, we are excited for the future of Joe Black.