Joe Black e-commerce

Cambridge Clothing is one of the leading men's tailored clothing specialists in New Zealand and Australia. They came to us with a vision for an e-commerce site for their menswear brand, Joe Black - of course we were excited to be involved.


A 12 month plan

Cambridge came to us with a rather blank slate, great passion for the Joe Black brand and a vision to see growth in a market that people thought "would not sell much".

After hours of round table discussion and planning we came to a plan we would execute over a 12 month period, that would propel Joe Black to be one of the leading online menswear retails in Australia.

Through assessing the existing Joe Black website functionality and user experience, we identified the following requirements:

  • A full redesign of the user experience with a heavy focus on conversion
  • Increase brand awareness through consistent on-brand communication and UI
  • Provide technical flexibility to adapt to the market conditions
  • To build brand loyalty through a rewarding customer experience
  • Increase efficiencies within the business through custom integrations

A year later,

A year later and where did we end up?

  • 1100 % increase in revenue
  • Brought conversion increase up to industry standards
  • 250% increase in customer base
  • The loyalty of returning clients to a point that brings a smile to your face

2020 and Beyond

With the great foundation that both teams have laid, we are excited for the future of Joe Black.