Our digital optimisation services are uniquely designed around your business to deliver sustained, measured growth. Our digital optimisation services are uniquely designed around your business to deliver sustained, measured growth.
SEO, or Search Engine Optimisation, is the process of optimising a website to improve the search visibility on search engines such as Google. Most search engines provide guidelines around how to get the best performance in their index, or search results. By following these guidelines and through strenuous testing and experience, we work to gain an advantage over your competitors.
At first many SEO practises may seem simple. This includes creating an effective site structure, optimisation of the page titles and using well-written and structured content. Despite this, SEO can prove to be extremely challenging and resource intensive. For most businesses, doing their own SEO can prove fruitless.
In a basic sense, CRO is adapting a website to generate a higher percentage of visitors converting into customers to take any desired action on a website. For Ecommerce websites, this is quite straightforward and most of the time, the desired action will be to gain revenue and make sales, but it is slightly more adaptable on a Lead Generation website. Lead Generation website may be offering a service, so this could mean they are after form enquiries, or, they may want to build an email database and drive traffic to signing up to an e-newsletter.
Tracking conversions is a common practice in digital marketing, with so many available tools like Google Analytics to do so, but CRO also uses split testing to test different variations of elements of the website to see what impact this has on conversions. By continually testing certain elements and optimising them, you can improve conversion rates across the website.
Getting paid advertising right’s an art. Our advice is always this: if you don’t have a technically adept strategy that incorporates targeted content funnels, re-marketing, email marketing and CRM integration – paid advertising can be an expensive, futile exercise.
As an agency, if we’re not constantly optimising, tracking and monitoring the strategy we create for you, we don’t deserve your business. It’s that simple.
I wouldn’t think twice about working with Round Table Studio Studio in any position where professionalism, loyalty, focus and great strategic thinking were important.
Idil Cetin, Abdi Ibrahim Turkey